What Is A Soft Launch?

A soft launch is a common strategy for launching new websites. Soft launches involve no marketing activity and quietly allow users to explore the site and leave feedback. Among the benefits this approach allows is the opportunity to make adjustments and add new features prior to a launch proper.

Soft Launching Your New Website

Once the design and coding stage is complete you will preview the website before it goes online. A soft launch introduces your website without any marketing activity. It is the opportunity to introduce the website to your existing customers, colleagues, employees and friends allowing them to quietly explore the site and give feedback. Your soft launch will allow the functionality and user experience of your website to be thoroughly explored. Any tweaks to the website can be made without damaging either your reputation or your brand.

Launching Your New Website

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